No longer just a conduit for corporate communications, Webcasting offers exciting ways to engage targeted audiences. Whether it's for internal purposes like training, sales, and Marketing or consumer-facing entertainment events, effectively reaching your audience requires understanding the strengths and weaknesses of existing technologies, following guidelines for assembling event resources, and selecting the best channel for message delivery. Hear several case studies from webcast events and gain valuable insights into Webcasting best practices. Moderator: Don Michels, CTO, Medialink Worldwide; Presenters: Asil Toksal, President, CEO, Lapis Digital; Chet Rhodes, Assistant Managing Editor, News Video, WashingtonPost.com; Paul MacDougall, Post Production Coordinator, IMG World; Andrew Lipson, Founder, President, Iced Coffee Media