This session will give attendees an insight into what is needed to drive consumer mobile video consumption habits in the U.S. What is driving adoption of mobile internet usage, and what are consumers watching? What devices are most important to the business and why? What are consumers willing to pay for, and what are the advertising opportunities for mobile video? Come hear what opportunities exist today for content owners and operators, as well as how the business of mobile video will change in the future. MODERATOR: Peter Cervieri, Director, Business Development, ScribeMedia.org PRESENTERS: Dorian Benkoil, Editorial Director, Teeming Media Mei Lin Ng, Founder, CMO, mig33 Kanishka Agarwal, VP Mobile Media, Nielson Mobile