Despite many valiant efforts, there has yet to be a breakthrough in solving the problem of valuation and monetization of online video. Targeted at both advertisers and publishers, this panel will touch on the real challenges businesses face when implementing an online video component (distribution strategies audience targeting, etc.) and discuss the issues that surround monetizing this blossoming industry. Hear speakers address what factors drive valuation (users, content, reach, etc.), how content producers and advertisers can work collaboratively, and best practices being seen in the industry. Moderator: Evan Berg, VP, Corporate and Business Development, Visible Measures; Presenters: Randy Kilgore, Chief Revenue Officer, Tremor Media; KC Blake, Director of Business Development, Entertainment Technology Center, USC; Erick Hachenburg, CEO, Metacafe