RSS feed in Search Engines

1. RSS feed in Search EnginesRSS (an acronym for “Really Simple Syndication”) feeds are an excellent way to continually freshen website content without having to make periodic content updates. RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content However, RSS can also enhance your search engine rankings as well My experience is that placing a “keyword-targeted” feed on your web page will greatly enhance your ability to achieve optimum keyword density for your targeted term(s).What’s more, assuming relevant content is available, a news feed is preferable to a search engine feed for SEO because news feeds are updated more frequently. If you are adding RSS to your website for SEO, there is one important rule that must be followed: DON’T USE JAVASCRIPT! JavaScript solutions are common and easy to implement. However the search engines won’t index the JavaScript content and your page will not get SEO benefits from the feeds. ASP, PHP, and HTML alternatives for RSS are readily available

2. CSS page development?

Cascading Style Sheets. Language used to describe how an HTML document should be formatted. We can make classes in which we can define and format htmlIt helpsWrite faster loading, dramatically smaller pagesSpeed up site maintenance by separating the content from the layoutWrite Device-independent pages that will work on everything from a PC to an Internet-enabled refrigeratorWrite search-engine friendly pages that can actually be understood by search-engine spidersSome design requirements can be fulfilled with relations to SEO as sometimes you need H1 on top of the page so using CSS you can format & edit H1 tags in class

3. How can we build a good site map, what is the significance of Site Maps for SEO.

Basically sitemap is the page where you can put all your links of the pages so that if crawler comes to your site , it will index your site in one shoot so Site Map is linked to each page on the website. This page is used to make sure the Search Engine bots will not miss any pages. While the pages of this site don't go very deep, it is a good practice for every website to have a clear site map. It should contain your all page and linked with the anchor text that means link through keywords or key
phrase.

4. How do we optimize PPC, what strategy would you use?

First thing is to do PPC campaign manually don’t use any software for automatic bidding. it should be 24*7 processChoose targeted customers, create your add with kind of text and kw’s that will trigger those addsTake the daily budget from SE toolTo run a PPC search engine marketing placement involves research, testing, tweaking, identify the keywords, tracking and monitoring of the results will yield you a good revenue and best return on investment from the pay per click marketing placement.Take advantage of the landing page, use you bidding keywords to target the landing page when users click on the ads and reduce cost per acquisition”Always be sure of your kw’s and bid according to the traffic means when you know that in this time period you will get more traffic always bid on top 2 positionTry to check for your negative kw’s every week and delete it from your listFor google as it works on CTR basis , you have to be very intelligent to bid in high position in start of your campaign so that you will get more clicks in respect to impressions and this helps in getting a good high CTRoverture works on simple CPA basis , so wherever you are bidding you will get the position.

5. How do we submit to Search Engines, what methodology you use for the submission?

Manual submission is the best method to submit in search engine. Its simple you just have to search for free directories and search engines and go on to that sites and fill the form or send the request through emails.

6. What is the best way to search for keywords?

We can use Wordtracker, overture tool for keyword search. Make a list of all kw’s which are related to your project and then make a list of primary, secondary kw’s and key phrases depending upon the searches and hits for that kw’s in last month

7. What is the best strategy to create blogs?

Creating a blog basically helps in getting your site index like you make a new site and you want the crawler to visit your site on regular basis. Than you can create a blogs on various sites which are getting cached daily. There you can put content related to website with links coming to your site through which crawlers/bots visit your site. A blog can provide search engine friendly content but without links content does little. From there also you can drive traffic if the blog start ranking and your content is really attractive, people can post there comment also on your blogs. Best is to search for blog sites which are related to your domain so that you can drive valuable visitors to your site.

8. What is the strategy for link exchanges?

You should try to take as many as one way links from good quality sites , but now a days its tough to get one way quality links as webmaster ask for reciprocation. So while doing reciprocation you should always keep in mind :Your link partner should have same theme Page should indexed by google in last 15 days no link farms or FFA ‘sdifferent IP’s PR 1 and above site should not be using Frames or any technique like “no follow “ etc.Manual link building exercise is the best through emails and form submissions, otherwise you can use arils software or lot of sites which helps in link exchanging like linkmarket.com, seolinkexchange.com etc.

9. What indicators and metrics one use to gauge the impact of your SEO initiatives?

Your site got indexing every day, google is showing the page you have created in there API’S with proper title tags and all. With this you can check the ranks every week for improvements through google ranks or mcdar.net. You can check whether your whole site is cached or deep crawled by SE’s bots . and you can watch the bots activity , the time they are spending on the site and which all pages they are crawling.

10. Doorway pages?

Doorway pages are the pages created for specific kw’s which you are targeting . its good to make doorway pages for cracking yahoo and msn algo’s but google treat this as Spam and keyword stuffing . it is basically for bots or crawlers not for user. IMHO we should not make doorway pages.

11. Affiliate programs.

Running affiliates is like you should have long sightedness. it will give you revenue in long runAffiliate marketing refers to the promotion of products or services through affiliates. Affiliates are usually other webmasters and ezine editors who choose to act as sales people on behalf of their principals for a commission on every sale.Watch Out For Traffic Leaks When promoting any affiliate program one thing that you, as an affiliate, has to watch out for is what is called traffic leaks. What is a traffic leak? A traffic leak is something on the merchants site that will cause the visitor.

12. Steps you would take to optimize traffic into a site.

If you a product driven site then first and foremost things is to drive your traffic towards your product and other that that you can

Run affiliates overture feeds
Adsense
Banner adds or paid link adds
Articles download etc
But that all is secondary part , even if you have a network of sites you can always drive your traffic towards your own networkyou can always come back with suggestions and queries.