Subscribe or download this show to hear the results of a new research study that highlights the power of brand advocates and investigates how online tools of engagement exponentially increase advocates' sphere of influence. Most marketers agree that word-of-mouth is still the most effective form of advertising. But how is word-of-mouth evolving? Are technology-empowered consumers more satisfied with their purchases? Can brands engage with these consumers in new, more powerful ways? Are brand advocates more valuable and loyal customers? Yahoo!'s Edwin Wong and Sebastian Fernandez present the answers to these questions as they release the findings of a new study, Engaging Advocates Through Search and Social Media. This is your opportunity to take a closer look at empowered consumers, understand the influence of their post-purchase activities and learn how they can impact your business objectives.