Southwest Airlines is the #1 airline based on percent of revenue booked through their website and is the industry leader in monthly unique visitors.

Mike Van Houweling, Manager of Online Strategy for Southwest.com and Sally Harbeson, Manager of Online Products for Southwest.com take us on a "behind the scenes" view of Southwest Airline's strategy in the launch of their new homepage. In this podcast, you'll learn more about what prompted their new homepage redesign, including usability, consumer input, functionality, navigation and messaging, and how they are balancing existing business while incorporating new designs.