Way beyond Al Jazeera, the expansion of open media in the Arab world is changing the socio-political landscape of the region in dramatic ways. We will consider Noor, the Turkish soap opera likened to Dallas and dubbed into street Arabic that has become so wildly popular that imams in Saudi Arabia and Gaza have issued fatwas against anyone who watches it. Nobody pays attention. Or the work of Ali Ardekani, a 33-year-old videoblogger who cast as Baba Ali. He is funny and hip and has a huge following. He is one of a growing movement of young Muslims trying to change the face of Islam through new media. If Osama bin Laden were really smart, he would be paying attention.