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Description
Podcast mp3 read of the book in 10 - 20 minutes segments. See also web site www.tsbom.com. ISBN 1-56414-813-0 aka 1564148130
Details
Owner of this Channel? Claim it! or grab your chicklet Website: http://www.TheSmallBusinessOwnersManual.com
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Available Episodes (32)
Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that...
Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind...
Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues...
Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information...
In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here
We begin chapter 2: Beginnings of Your Small Business, discussing the importance of a well thought out Unique Selling Proposition (USP) that explains to you - and the world - why anyone...
We're in chapter 2 and discuss the different forms of business ownership including the Sole Proprietorship ("DBA"), General and Limited Partnerships, and Corporations. In the next
We're in chapter 2 discussing the forms of business ownership and in this segment describe corporations ("C-Corp"), and Subchapter S Corps, including the issues of personal guarantees...
We finish chapter 2, discussing the forms of business ownership, and in this segment describe the Limited Liability Company (LLC) and Professional Corporation, including the issues
Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market...
Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field...
Nadia Hopper continues her read of chapter 3, Selling, The Oxygen of Business, and we discuss how an Internet site validates a business and allows potential customers around the world...
Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and...
We're in chapter 4: Marketing-Artillery for Sales, discussing the 4 parts of setting up an effective small business marketing program, and then writing effective AIDA and announcement...
We're in chapter 4: Marketing-Artillery for Sales, and discuss effective direct mail programs, press releases, and PR programs
We're in chapter 4: Marketing-Artillery for Sales, covering the use of promotional items, print advertising and brochures as part of your small business marketing program.
We're in chapter 4: Marketing-Artillery for Sales, and discuss the best use of printed newsletters, why email marketing (aka spam) is often not effective, when to consider yellow-pages...
We're in chapter 4: Marketing - Artillery for Sales, and discuss when to consider trade shows and conventions, explains co-op ad programs and how your business may team with a financial...
We finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the ROI on advertising expenses and whether to produce ads...
In the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers and other lenders weight the "4 c's of credit" to evaluate...
Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first,...
Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching.
Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the...
To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of
Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual"
Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual"
Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual"
Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual"
Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual"
Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual"
Talk show host Jason Steinl leads Joe through a comprehensive hour long radio interview on the latest in starting and growing a successful e-store. Includes what to sell, what Internet...
In this half hour show Joe and hosts Dr. Tom Rogers and Jim Velos cover a range of subjects, starting with the 3 biggest mistakes made by entrepreneurs, the importance of defining a...
