Welcome to the latest BriefingsDirect SOA Insights Edition Vol. 7, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of independent IT industry analysts. In this episode, our analysts examine the metrics of success for SOA, as well as provide a colorful pallet of metaphors for how SOA will benefit businesses. Remember the old movie studios model? Is SOA an MGM model or Miramax? Does SOA offer reuse for "plumbing" so that intellectual property of services becomes the focus? Join Steve Garone, Joe McKendrick, Tony Baer and Jim Kobielus for our discussion, hosted and moderated by Dana Gardner. Feel free to read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-soa.html.