A great deal is being discussed about who controls what when it comes to content, particularly when you're distributing it openly on the Web -- when you're exploring new distribution models, and when you're using new technologies. Business development officers at content-owner studios want a platform that has almost no royalty to it and that is ubiquitous. If you're a technologist, or if you're a company that needs royalties for your technology platform, you probably want to create a great technology platform that you can charge a royalty for, and potentially gain lock-in on that platform. In the Internet media landscape all business models are up fro grabs, but how to manage their complexity of Web distribution and monetization? Join podcast host and moderator Dana Gardner for a discussion on the future of Internet delivery of media and entertainment with Tim Napoleon, Media and Entertainment Product Line Director for Akamai. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-podcast.html. Sponsor: Akamai Technologies.