Welcome to the latest BriefingsDirect SOA Insights Edition, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of independent IT industry analysts, journalists and guests. With us to discuss SOA and Microsoft, SOA and Web 2.0 and SOA as a business value are a distinguished and interesting panel: Steve Garone, Joe McKendrick, Mary Jo Foley, and Jeff Pendleton. Our discussion this week centers on two topics, both, of course, SOA-related. The first is Microsoft, which has been coming out with more lingo, or marketing, around SOA -- if not in the actual technology approach, at least in terms of the business values and the rationale for embarking on SOA. The second issue is trying to figure out the best way of conceptualizing SOAâs business value, and to then be able to take it out to the market. Join us as we delve into these complex and fascinating subjects. Feel free to read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2006/12/transcript-of-briefingsdirect-soa.html.