Welcome to the inaugural BriefingsDirect SOA Insights Edition, a weekly discussion and dissection of Service Oriented Architecture (SOA) and related news and events with a panel of independent IT industry analysts and guests. Dana Gardner, principal analyst at Interarbor Solutions, is your host and moderator. This week's panel consists of Steve Garone, a research partner affiliated with Ideas International, and is a former program vice president at IDC responsible, and also Neil Macehiter, research director at Macehiter Ward-Dutton, formerly of Ovum. This week's topics are BEA's announcements from its recent conference, a slew of IBM SOA-related announcements, including the WebSphere Service Registry and Repository, and Borland's Lifecycle Quality Management (LQM) solution. Also peruse the transcript of the discussion at http://briefingsdirect.blogspot.com/2006/10/transcript-of-dana-gardners.html.