SOA, virtualization, network convergence, intelligent network services, and higher levels of standardization are swirling about -- not just as buzzwords but as individual disrupters to IT. But what about collectively? Which of these trends fit together for larger pay-offs? We put such questions to Bill Ruh, the vice president of Advanced Services at Cisco Systems. Today's modern architectures and networks must provide "integration for everyone," says Ruh. Learn how this need for pervasive integration will affect developers, architects, CIOs, users and business planners in this 30-minute BriefingsDirect podcast discussion. Also peruse the transcript of the discussion at http://briefingsdirect.blogspot.com/2006/09/full-transcript-of-dana-gardners.html.