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You need to upgrade your Flash Player
This website requires the 'flash player' version 9 or higher. You can download that software (for free) at http://www.adobe.com/go/getflashplayer.
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Description
Buzz Marketing for Technology Podcasts, Innovative ideas for B2B Technology Marketers
Details
Owner of this Channel? Claim it! or grab your chicklet Website: http://feed.pauldunay.com
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PodNova Ranking: 6085
Available Episodes (29)
As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you...
These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated
Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where...
Stop everything you are doing and listen to this podcast!Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee...
There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it
Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.Everything has a cost associated with it and email is
If you are an avid
reader of this blog you will already know that I am fascinated with Virtual
Worlds and Virtual Events – but I was never truly enamored with Second Life and
was...
A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar.If you ever dreamed of adding community to your website...
Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!However, most small businesses today still don’t have a website...
Sometimes I have to admit it is hard to keep up with all the new advances in Social technologies. And when I hear the buzz about certain technologies getting louder and louder it often...
Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have
Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another?These questions and more are why I interviewed Jim Calhoun the CEO of Popular...
File Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io. Drop.io allows consumers to create their own private online spaces where...
Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure...
Does Sales really care about leads? Maybe not. If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically,...
Rather than storing data and software applications down the hall in your office or in a big data center – there is a shift towards storing them on the web. And that’s the shift that...
Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1
It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online population -- almost 217...
Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use...
What if you placed a call to GM and the CEO answered the phone? You would think perhaps this company is too small to suit my needs. This is why the bigger a company gets the more faceless...
Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking...
When marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational?And what about us?When we make decisions we think we're
Over the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren’t you?). But once you have that in
A growing trend in B2B marketing today is in the realms of “lead nurturing” and “lead scoring.” I have often found the best way to impress the sales team is to feed them a stream of...
Is the press release dead? Well not really. But there certainly is a new wave out there – the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications.What...
Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an...
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize...
Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as "sharing"...
Personally I am a big fan of Malcolm Gladwell’s book The Tipping Point. So it was scary to me
to read the title of a recent Fast Company article, “Is the Tipping Point Toast?”The article...
