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Episode: Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on Advertising


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Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on Advertising
We finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the ROI on advertising expenses and whether to produce ads in-house or with an advertising pro.
Channel: The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast
Duration: 00:14:20
Size: 11.1 MB
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