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Description
The story behind the story -- mainstream journalists, influential bloggers and podcasters talk in depth about how technology is changing the news media business.
Details
Owner of this Channel? Claim it! or grab your chicklet Website: http://ontherecordpodcast.com/pr/
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Available Episodes (145)
Synergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing...
In this special episode, Micro Persuasion Blogger Steve Rubel’s lunch keynote from the 2008 PRSA Digital Impact Conference in New York City goes On the Record...Online. SVP and Director...
Ketchum Vice President Global Research Network Joanne Puckett goes On the Record...Online at the 2008 PRSA International Conference about viral buzz and discussing ROI with PR agency...
Media Guerilla Blogger and Voce Communications social media consultant Mike Manuel goes On the Record...Online at the 2008 PRSA International Conference about the "all I want for Christmas...
Michael Cherenson, APR goes On the Record...Online at the 2008 PRSA International Conference about his plans for serving as chair-elect of Public Relations Society of America (PRSA),...
Verizon Communications SVP Media Relations Eric Rabe goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Rabe counsels senior management, including...
Director of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the...
Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release,...
Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MSL’s strategy for penetrating China, his acquisition strategy for buying...
Globe and Mail Communities Editor Mathew Ingram goes On the Record...Online about how he used Twitter, Flickr and Wikipedia to follow the recent terrorist incident in Mumbai, the role...
Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should...
Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database...
Los Angeles Times editorial writer Jon Healey goes On the Record...Online on how opinion journalism is adapting to the blogosphere, how to get a meeting with the editorial board at
Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man on sports PR and marketing.
Show Notes:
4:31 -
Former Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding
Founder of Craigslist.org, Craig Newmark goes On the Record...Online with Eric Schwartzman about the success of Craigslist.org and his personal business style. He was interviewed last...
Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote
Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.
Show Notes:
3:37...
Chief Operating Officer of PR Newswire, David Armon goes On the Record...Online with Eric Schwartzman about press releases and how frequent press releases get picked up by the news
John Horn is an entertainment reporter with the Los Angeles Times, who writes about movies, agencies and Hollywood.
Show Notes:
4:50 - Horn discusses the sustainability of the newspaper...
Editor of PR Week, Keith O'Brien goes On the Record...Online with Eric Schwartzman about today's PR industry.
Keith O'Brien is editor-in-chief of PR Week, and is responsible for
Carol Klinger is the associate editor and a booker for NPR’s All Things Considered; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and...
SEO maven Russell Wright goes On the Record...Online with Eric Schwartzman about the future of SEO services
Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence...
Mark Borkowski is author of the new book “The Fame Formula” and one of Brittan’s top publicists who has hosted some of the most noteworthy PR photo opps in Great Britain including:
On the Record...Online with PR Tactics & Strategist Editor-in-Chief John Elsasser
Editor-in-Chief of PR Tactics & Strategist John Elsasser goes On the Record...Online with Eric Schwartzman...
1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter...
PRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency.
This...
BusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth...
San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the...
Coca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola’s adoption of new media...
Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to...
Show notes:
0:28 - Intro
4:25 - Kasper on how social media impacts her job responsibilities.
6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt...
0:29 - Intro
3:10 - Fine on the PR/reporter relationship.
5:17 - Fine on the digital distribution of the news.
7:26 - Fine describes his BusinessWeek column "Media Centric."
8:26...
Show notes:
4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership.
7:51 - Wilson on the pros and cons of social
On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle
Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss...
On the Record...Online with SEO Guru Lee Odden
CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom
On the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times.
Detailed Show Notes to Follow.
PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became
General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom...
Social media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating...
Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service...
Larry Weber goes on the On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the impact that social media has on news today
Edith Wilson goes On the Record...Online with host Eric Schwartzman to discuss the integration of new media at the World Bank and how the organization has responded to recent controversial...
Former US President George W. Bush's director of communications Karen Hughes goes On the Record...Online with iPressroom founder and chairman Eric Schwartzman about strategic communications...
Dov Seidman goes "On the Record...Online" with host Eric Schwartzman to discuss the “How” in a hyper-connected, transparent world of communication and business.
Dov Seidman is the
Joseph Weber is chief of correspondents for BusinessWeek, based in Chicago. Previously, he was Chicago bureau manager. Weber joined BusinessWeek in June, 1987, as a correspondent in...
JAMES SPANFELLER serves as President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes,
On the Record...Online with New York Times Columnist David Carr
David Carr goes “On the Record...Online” with Eric Schwartzman to talk about blogging, influence, and the newspaper
Paul Gillin goes On the Record...Online with Eric Schwartzman to talk about new influencers of popular opinion. What motivates them, what they value and what marketers can do to engage...
Jimmy Guterman goes "On the Record...Online" with host Eric Schwartzman to reveal his thoughts on the effectiveness of current Social Media business models, the misuse of the term conversation...
Dave Friedman goes On the Record...Online with Eric Schwartzman about the relationship between digital and traditional media, the future of interactive marketing and the fate of journalism.
Throughout...
Famed Blogger Stowe Boyd goes On the Record...Online with host Eric Schwartzman to reveal his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere,...
"Zell lands Tribune," the recent article by Chicago Tribune chief business correspondent David Greising made waves in early April. The fate of one of the oldest newspapers in the United...
World Economic Forum Senior Media Manager, Matthias Lufkens, goes On the Record...Online with Eric Schwartzman about the 2007 Global Information Technology Report, why key nations slipped...
Jeanette Gibson goes "On the Record...Online" with host Eric Schwartzman to discuss the importance of online press rooms for today's business community. They discuss the secrets behind...
Special Episode: On the Record...Online host Eric Schwartzman moderates the second segment of the "New Media Masters Panel" with General Manager Rob Barrett of the Los Angeles Times,...
Special Episode: On the Record...Online host Eric Schwartzman moderates a "New Media Masters Panel" with Rob Barrett, GM, LATimes.com, Larry Gerbrandt, GM, Nielsen Analytics, Claude...
Warren Cowan goes On the Record...Online with host Eric Schwartzman to reveal what a night on the red carpet at the Oscars is like, the challenges of working with major stars and the...
Eric Schwartzman presents an excerpt from his New Media PR Boot Camp at the Strategic Media Relations Conference & Workshop in Singapore. Schwartzman shares podcasting case studies
Anne Thompson goes On the Record...Online with host Eric Schwartzman to reveal how movies secure Oscar nominations, how films win Oscar campaigns and whether or not online buzz influences...
Steven Gaydos goes On the Record...Online with host Eric Schwartzman to reveal the changes in Oscar campaigns due to the internet, his real opinion on the quality of the LA Times and...
Nikki Finke goes On the Record...Online with host Eric Schwartzman on this years Ocsar race, the Weinstein's impact on the Oscar campaign process and to discuss how she manages to write...
Antony Bruno goes On the Record...Online with host Eric Schwartzman to share how involved Billboard is in digital media, what sorts of things he looks for in a pitch and what media
Julian Myers goes On the Record...Online with host Eric Schwartzman to share what he has learned throughout his career about the field of entertainment PR, managing client expectations...
Tim Bourquin of TNC New Media and the "Podcast Brothers" podcast goes On the Record…Online to moderate a panel with podcast experts Michael Geoghegan, author of Podcast Solutions, Jason...
Geoff Mayfield goes On the Record...Online with host Eric Schwartzman to discuss how the Billboard charts are evolving in the age of digital music, the legislative shortcomings of the...
Howard Taub goes On the Record...Online with host Eric Schwartzman to discuss place-based media, wearable cameras and the rude awakening fans of digital photography may be in for if...
Adweek Reporter Brian Morrissey goes On the Record...Online with host Eric Schwartzman to discuss how digital media and technology are changing the world of advertising, the latest
QD3 Chairman Quincy Jones, III and President Paul Campbell go On the Record...Online with host Eric Schwartzman to discuss utilizing new media to reach consumers, the effect new social...
Organic Chairman Jonathan Nelson goes On the Record...Online with host Eric Schwartzman to discuss open source technology, client involvement with website publishing and using new media...
Emily Riley goes On the Record...Online with host Eric Schwartzman to discuss new social media influentials, employing social media versus conventional media channels, and how marketers...
Dean Takahashi goes On the Record...Online to discuss covering the video game industry, PR for console games versus PR for PC games, and the growth and future of the video game business.
Dean...
Podshow CEO Ron Bloom goes On the Record...Online with host Eric Schwartzman to discuss best practices for podcast advertisers, podcast measurement, and valuing an audience.
Ron Bloom...
General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt goes On the Record...Online with host Eric Schwartzman to discuss measuring podcasts against other media forms, the...
CEO of Technorati David Sifry goes On the Record...Online with host Eric Schwartzman to discuss building a business case for podcasting, podcasting metrics, and RSS advertising.
David...
Michael J. Lavery, president and managing director of the Audit Bureau of Circulations, goes On the Record...Online with host Eric Schwartzman to discuss paid versus non-paid circulation,...
Hearst Interactive Media VP Michael Dunn goes On the Record...Online with host Eric Schwartzman to discuss the value of podcasting, the mainstream media's reaction to podcasting, and...
Nielsen BuzzMetrics CMO Pete Blackshaw goes On the Record...Online with host Eric Schwartzman to discuss podcast measurement, best practices for advertising podcasts and how to build...
RadioTail CEO Gregory Galant goes "On the Record...Online" with host Eric Schwartzman to discuss podcast measurement, valuing an audience and building a business case for podcasting.
Gregory...
Rick Klau, vice president of Publisher Services at FeedBurner, goes On the Record...Online with host Eric Schwartzman to discuss podcast measurment, building a business case for podcasting,...
Los Angeles Times Columnist Joel Stein goes On the Record...Online with host Eric Schwartzman to discuss the future of traditional media formats, working with public relations practitioners...
New York Times technology editor, Steve Lohr, goes "On the Record...Online" from the Public Relations Society of America's Technology Conference in New York, to discuss how new technology...
LA Podcasters Studio 101 from the Brewery in Downtown Los Angeles
LA Podcasters go On the Record...Online with host Eric Schwartzman to discuss their own podcast shows, the art of...
Martin Howell, editor-in-charge of Reuters Inc., equities coverage in North and South America, goes On the Record...Online with host Eric Schwartzman to discuss the growth of corporate...
Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services goes On the Record...Online with host Eric Schwartzman to discuss crisis communications,...
Dan Irvin goes On the Record...Online with host Eric Schwartzman to discuss running PR and corporate communications at Mitsubishi Motors, some of the challenges he faces, and how technology...
Tony Sapienza goes On the Record...Online with host Eric Schwartzman to discuss the use of new media communication tools for PR, the role the press release plays in reaching consumers,...
Matthew Murray goes On the Record...Online with host Eric Schwartzman to discuss the impact of the web on The Wall Street Journal, how he uses technology to do his job, and developing...
Special Executive's Guide to Media Training Episode
Jim Cameron goes On the Record...Online with host Eric Schwartzman to discuss what media training is and why it's important, how...
Wendy Naugle goes On the Record...Online with host Eric Schwartzman to discuss how wired the health and beauty audience is, how she uses the internet to cover the news, and how she
Bernadette Mansur goes On the Record...Online with host Eric Schwartzman to discuss coming back from the strike, the NHL fan base, and how the internet could ultimately change the way...
Charles Connor goes On the Record...Online with host Eric Schwartzman to discuss crises communications, the American Red Cross's response to Hurricane Katrina, and using the internet...
Sally Falkow goes On the Record...Online with host Eric Schwartzman to discuss what public relations is, how new media technology is affecting the practice of public relations, and
Eric Rabe, vice president of media relations at Verizon Communications, goes On the Record...Online with host Eric Schwartzman to discuss the controversy over free municipal Wi-Fi services,...
Peter Himler goes On the Record...Online with host Eric Schwartzman to discuss the reputation of the PR industry, the reasons why PR practitioners blog, and whether there is a conflict...
Special Executive's Guide to PR Episode
SHOW NOTES:
4:24 - Al Golin explains what public relations is.
5:35 - Golin on the difference between public relations and media relations,
Ali Velshi goes On the Record...Online with host Eric Schwartzman to discuss the impact of citizen journalism on the mainstream media, receiving pitches from PR people, and using the...
Harold Burson goes On the Record...Online with Eric Schwartzman to discuss the future of the public relations industry and offer words of advice to people both entering and working
"On the Record...Online" with host Eric Schwartzman to discuss the process of choosing a story to cover, using technology to cover the news, and television coverage versus print coverage.
With...
Web usability guru Jakob Nielsen goes "On the Record...Online" with host Eric Schwartzman to discuss the benefits an internet pressroom offers corporations, the role internet pressrooms...
Eric Schwartzman gives his Guide to New Media talk at the Public Relations Society of America Independent Practitioners Group.
Blogs, podcasts and other web-related technologies are...
WashingtonPost.com deputy multimedia editor of breaking news Chet Rhodes goes "On the Record…Online" with host Eric Schwartzman about his daily video podcast and the challenges facing...
Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, goes On the Record...Online with Eric Schwartzman at the New Communications Forum
J.D. Lasica, blogger, author, and journalist, goes On the Record…Online with host Eric Schwartzman at the New Communications Forum in Palo Alto, California, to discuss working as a
Francois Gossieaux, president of the world’s first blog media company, goes On the Record…Online with host Eric Schwartzman at the New Communications Forum in Palo Alto, California,...
Blogger, Author, Journalist Dan Gillmor, goes On the Record…Online with host Eric Schwartzman at the New Communications Forum in Palo Alto, California, to discuss the rise of grassroots...
The Rock and Roll Geek Show's Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and On the Record Online's Eric Schwartzman at the New Communications Forum, Palo Alto, California,...
Robert Scoble and Shel Israel, authors of the book Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, go On the Record...Online with Eric Schwartzman...
Phil Gomes, The Senior Counsel of Online Communications at Edelman, and Steve Rubel, a Senior Vice President of Edelman, go On the Record…Online with host Eric Schwartzman to discuss...
Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood,” goes On the Record…Online with host Eric Schwartzman to talk about the science of cool and how the secrets...
Blogger and New Communications Forum Chair Elizabeth Albrycht goes On the Record...Online about the NewCommForum, social media and the impact of the web on the business of public relations...
BL Ochman, creator of the What’s Next Blog, goes On the Record…Online with host Eric Schwartzman to discuss the innovative “Up Your Budget” marketing campaign, corporate blogging as...
Ken Auletta, who has written Annals of Communications columns and profiles for The New Yorker magazine since 1992, talks to host Eric Schwartzman about declining newspaper readership,...
Newsweek magazine calls Mr. Mossberg "the most powerful arbiter of consumer tastes in the computer world today." Time magazine calls him "the most influential computer journalist."
Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record...Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms...
Audio transcript for the 2006 ‘State of the State' Address: PRSA-LA's Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are Judy Johnson, Executive...
Joe Hayashi of Yahoo! Podcast goes On the Record...Online about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other...
Show Notes:
Eric mentions Doug’s keynote speech at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information; opening up media to individuals;
San Francisco Chronicle Podcast Editor Marcus Chan talks about the number of listeners who subscribe to the newspaper's podcasts, what types of print stories make the best podcasts,...
SPECIAL EPISODE: CCC Podcasting Panel featuring Antony Bruno of Billboard Magazine, Bob Lefsetz of the Lefsetz Letter and attorney Kevin Koloff and attorney Josh Wattles go On the
00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to cover local and national news.
3:08: Eric describes “On...
Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder Lance Anderson of Verge of the Fringe, Tres
DISCLAIMER: Due to an unfortunate technical glitch and insufficient bandwidth, the following edition of “On the Record…Online” has a bit of a lag time in between questions and answers....
Alex Ben Block
On the Record Online show notes
:30 Intro: Eric introduces Alex Ben Block, the former editor of the Hollywood reporter and Television Week, who will be discussing how...
BusinessWeek technology department editor and Blogspotting blogger Heather Green goes On the Record...Online about how she got into covering technology, BusinessWeek's personality and...
The story behind the story -- newsmakers, mainstream journalists, influential bloggers and podcasters talk straight about how technology is changing pop culture and the news media business.
Less...
Intro:
An explanation of what On the Record…Online is all about, and where to subscribe to the RSS news feed. My first time at the LA Podcasters meet up and a disclaimer about the...
On the Record…Online Podcast - Special Edition: Audio Transcript from Bulldog Reporter's PR Podcasting Panel held in San Francisco on Sept. 16, 2005
Bulldog Reporter’s PR University...
Beyond the press release; building thought leadership through original programming podcasts - hosted by Eric Schwartzman
Show Notes
Intro:
- 00:22 Show is introduced; what the show’s...
Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes "This Week in Technology" goes on the record about why he majored in Chinese History,...
Chris Marlowe, executive editor of the Hollywood Reporter, talks at length about how she covers the intersection of entertainment and technology four days a week. With a step-by-step...
John Markoff, technology reporter with the New York Times discusses the best way for public relations professionals to contact him, how ideas become articles at the New York Times,
Richard Johnson, editor of the New York Post's Page Six, the most influential gossip page in the country, goes on the record about how he decides what to write about, why the Los Angeles...
What every public realtions professional should know before they pitch a feature story to Wired Magazine. Topics include how the editorial staff decides what to write about, what makes...
Mobile Magazine editor Christopher Null tells public relations firms representing wi-fi and mobile entertainment accounts what type of stories he looks for, why they're more receptive...
Mark Hall, editor-at-large at Computerworld Magazine, tells high-tech PR pros which search engines he uses for technology research and why, how search results have the potential to
Bulldog Reporter Publisher, Jim Sinkinson goes on the record about how the Internet is affecting the Media Relations trade on the new podcast program "On the Record...Online" hosted...
Brad Stone is a technology reporter with Newsweek Magazine where he covers new consumer technologies including consumer electronics and interactive gaming. Recorded to help public
Time Magazine Silicon Valley Bureau Chief Chris Taylor goes on the record about what public relations pros should know about his magazine's editorial hierarchy, how the best PR pros...
Elizabeth Weise, reporter at USA Today tells biotech PR pros why she needs context, brevity and lack of jargon in email pitches, what makes her national daily newspaper different from...
Wall Street Journal Internet and video game reporter Nick Wingfield talks to public relations and media relations professionals about the how he likes to be contacted with story ideas,...
Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory journalism is reshaping the business of public relations....
Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about what kind of information he expects to find in corporate online news rooms, how the 24 hour...
Find out why Howard Bragman, founder of BNC, Bragman, Nyman and Cafarelli, and Fifteenminutes.com isn't sunbathing on a yacht in France. Bragman goes On the Record Online about his...
