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This website requires the 'flash player' version 9 or higher. You can download that software (for free) at http://www.adobe.com/go/getflashplayer.
You need to upgrade your Flash Player
This website requires the 'flash player' version 9 or higher. You can download that software (for free) at http://www.adobe.com/go/getflashplayer.
You need to upgrade your Flash Player
This website requires the 'flash player' version 9 or higher. You can download that software (for free) at http://www.adobe.com/go/getflashplayer.
You need to upgrade your Flash Player
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Description
n. Music Career Juice:1. Tools and tactics to help 'juice' your indie music career; 2. Mind and soul supplements designed to move your music career forward; 3. Illuminating insights on the music business, music marketing and music career development.
Details
Owner of this Channel? Claim it! or grab your chicklet Website: http//www.mbsolutions.com
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Available Episodes (21)
Many in the music industry are experienceing the same things right now as we all seek to grapple with the new world disorder. The economic slowdown and crazy fuel prices have pounded...
Today's consumers are no longer passive recipients of brand messages. They've become active participants in co-creating the brands (and bands) they love. One exciting method for doing...
Second of a two-part interview with Peter Spellman based on his book, "Indie Marketing Power" (mbsolutions.com/books). Interview conducted by Rich Meitin for use in his senior college...
First of a two-part interview with Peter Spellman based on his book, "Indie Marketing Power" (mbsolutions.com/books). Interview conducted by Rich Meitin for use in his senior college...
Your customers, fans and clients are the "coin of the realm," the most important support system your business has. This episode explores the new demands of the customer majority and...
There's a tool marketers use to help get at a product's essens. It's called "Matrixing" and I've adapted it to career development, specifically how to depen one's career niche using...
When it comes to doing business in the new economy, nothing is more fundamental than knowing your customer. Marketers use sophisticated "datamining" techniques in order to sound the...
We live in a world of music hyperabundance. Everything is available 24/7 - everything except "meaning." this podcast looks at the opportunity hyperabundance creates for meaning-givers....
It's easy in the crush of all your music promotional activities to often loose perspective. That's why it's important every now and then to pause and stand back from all your marketing...
While the music "industry" buckles under the pressures of new technologies and a changing marketplace, the music "trade" is expanding and creating new models of music participation,...
Major record labels have delivered lots of good music to our ears over the years. But they are also, by their very natures, short-sighted entities ruled by corporate imperatives that...
The music industry is transforming before our eyes and WE are the reason for its transformation. The future isn't about a change in distribution, it's about the atrophy of distribution...
One of the keys to music business success is the ability to maximize limited resources. This simply means making the most of the time, money and effort available to promote your career....
While nightclubs are the usual target for bands' performances, musicians shouldn't overlook the thousands of other performance opportunities that fall outside the typical club circuit....
Over the last hundred years record companies have played a key role in making popular music visible to us all. They've also earned a reputation for screwing artists and the public when...
Indie labels are the ever-faithful breeding ground for new music. And great music is usually what distinguishes them in the marketplace. But equally important is the "niche" they occupy,...
The music business stands at an historical crossroads - almost every aspect of the way people create, consume and listen to popular music is changing. What does this mean for musicians?...
Music marketing is essentially communication - communicating so well with your target market so well that it wants to know more about you. But to communicate effectively as a music
Getting ahead in the music business today means setting your sail in the right direction. Peter Spellman (mbsolutions.com) presents four guidelines to help musicians ride the winds
Clarifying your goals as a musician is essential and once this is accomplished you're ready to create a map that will help you reach these goals..In this episode of "Music Career Juice",...
A key ingredient in music career success is strong focus.In this episode of "Music Career Juice", Peter Spellman (mbsolutions.com) explores why focus is so important, reasons musicians...
