Despite what the famous quote claims, there is such a thing as bad publicity. PR Couture is here to help avoid it. The site is a community resource for current and aspiring publicists, designers, and students who are trying to understand and implement the marketing of fashion. An important (and often underused) tool for any public relations campaign is the world of fashion blogs. With a large readership, instant feedback, and massive interlinking, the blogosphere can get a PR message out faster and often to more people than a traditional print campaign.