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Videos about people, brands, and culture...an investigation into on-the-ground brand reality. Market research, brand investigations, advertising, ethnography. Interviews with advertising and marketing execs, people on the street. We are hired by brands, t
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Owner of this Channel? Claim it! or grab your chicklet Website: http://www.cobrandit.com/blog/
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Available Episodes (15)
"Basically Josh points out that business blogs that act like commercials or PR vehicles are no more credible (actually less) than TV or PR...heck, more people said they trust the Yellow...
Courtesy Robert Scoble and FastCompany.tv:"Chris Putnam, software engineer at Facebook who runs the video team, talks about its new HD video feature. He also tells me about how he got...
I don't really have anything to add here...very relevant topic. clipped from www.seanbohan.comGhost Blogging and AuthenticityDavid Mullen nails it with his post on “Save the Ghosts...
Sounds like I gotta get deeper into this...I checked out iWidgets a while back and found the design interface to be less friendly than Sprout, but sounds like there might be some real...
Spike Jones of Brains on Fire receives the first official WOMMA tattoo during Summit 2008...though he passed on the WOMMA logo and got a pirate ship instead. Introduced by John Bell,...
Yesterday the Society for New Communications Research recognized the Chasing Bolt program with a 2008 Award of Excellence. Click on the link below to read the full study. In 2007 we...
We are live streaming sessions from WOMMA's word-of-mouth marketing summit today and tomorrow. You can check out the stream here.
UPDATE: Archived Summit 08 content can be seen here....
Here's a good list of examples of businesses using social media, courtesy Peter Kim and Mashable."As corporate adoption emerges, there’s nothing wrong with learning lessons from others...
clipped from abcnews.go.com
I will be broadcasting live from Ben McConnell and Jackie Huba's SWOMfest '08 in Austin, October 30. Using my N95, run thru Qik.com over ATT's 3G network into Mogulus, as seen here...
The Brief:
In early 2008 PUMA Running began sponsoring up and coming Jamaican sprinter Usain Bolt. On May 31 Bolt surprised the running world by setting a new world record in the
This is hot off the press, I'll write up a complete case study soon. We shot the above video last week in Dublin, Ohio documenting the ADA Midwest's Refuel with Chocolate Milk program....
The Brief:Athlete’s Performance provides training staff, facilities, and equipment to top athletes in the NFL, NBA, MLB, and many other sports. For the launch of their new consumer...
The Brief:DailyGrommet.com is a web retailer hooked in to social media. Daily Grommet is “a place to learn about, and buy, one great product a day. Our promise to you is to offer
As budgets get cut back, social media will shine as the place where marketers get more bang for their buck. clipped from willvideoforfood.comIs Online-Video Recession Proof?Online-video...
